Tha Alumni Music Group and Kid Ink team up with one of my favourite directors, Alex Nazari to drop the official visual to Hell & Back, which if the label’s press release is to be believed, is “the overwhelming fan favorite” record from his debut album, Up & Away.
It’s produced by Ned Cameron, who was also responsible for Kid Ink’s signature track, Time Of Your Life and although it doesn’t quite have TOYL‘s amount of catchiness and addictiveness (or Jennifer Jayleen in the video for that matter!), musically, it follows a very similar formula and is one of the deepest songs I’ve heard from Kid Ink!
Check out the video below and his debut album, “Up & Away”, is available now on iTunes worldwide.
What do you think?