360 & J.Cole – What Goes Up | Official Music Video

I must admit, this is my first time hearing of 360 but he is an up and coming rapper from Queens, New York City, who first met Cole back when the North Carolina star moved to New York to study at St John’s University, using the opportunity to attend college in the city as his key to getting into the music industry, or “coming up in here to take advantage of that sh*t y’all take for granted” as he explained in Sideline Story.

At the time, 360 was cutting hair in a barbers shop across the road from where Cole was staying and the pair have kept in touch ever since. With 360’s own rapping career now taking off, Cole has lent his production talents to What Goes Up, the latest single from 360’s introductory EP Everywhere And Back.

Be expecting to hear a lot more of 360’s name going into 2013 but for now, check out the visuals for What Goes Up below and you can download the MP3 free of charge right here.

Previously: J. Cole – Louis Vuitton

Rating: ★★★

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